Analysing Media: Nike Winter Holiday Campaign

 

Rain for Nike

 

Snow for Nike

 

Wind for Nike

The paradigms of this media:music, colour, mood, camera skill, rhythm, the selection of objectives, environment, season, sound, narrative, style, purpose......

1. Describe: rain drops, white and light blue colour, boat, river, pine trees, street lights, bridge, chairs, stones, horizontal lines, footage without any cut, animation principles, movement of the boat and camera, sound of the rain.

2.Identify: What is the advertising talking about? For who? Why?

The"Rain" for NIKE is talking about the waterproof clothes, and snow represent keeping warm ,wind means DRY-FIT.

What is the signification of soundtrack?

Pure and fresh and that could make the customer feel relax, they can feel themselves in the video as well.

Coulour?

 White and light blue, as well as the soundtrack, the coulour of the video is also pure and fresh, clean and related to the topic of winter.

Selection of objectives?

Pine trees, chairs, street lights.......

I think all of these objectives are represent what is the Winter looks like, for instance, "Rain",the background is as seem as a park, when someone in a park during  leisiure time, they always jogging, having a walk, doing outdoor activities, so the messages which were came from this video will make sense to cumsomers.

Movement of the camara?

The footage of this advetising is without any cut, the movement of camera is smooth, flexible, without constraints. The movement would attract the audience which are very keen to sports, that is the mood of this video, free, tanquil, relax, leisure......